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Harriet Harmen had a victory two years ago, when she pursuaded Johnson Press not to publish escort adverts. Since then the Government has changed, there is a recession, and there are public service cut backs.
Johnson Press have issued an Interim Management Statement on 10th November. This shows a decrease in advertising revenue in the last quarter of 5.4%; following a decrease of 6.3% in the quarter before that. Adverts for public sector jobs, often lucrative spreads, have fallen by 29.1% in the same period. Johnson Press shares are trading at a mind-boggling low of 10p per share.
They publish around a third of the local newspapers.
Maybe it is the change of Government, or more likely they are hurting, they are now moving back into the lucrative market of publishing escort adverts, where a small box entry will cost you £140 + VAT.
Will they recover this advertsing, I expect a few will go back to it, many will not bother. In the last two years advertisers have found new and cheaper advertsing outlets, and clients have learnt to look else where.